It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product” than “how you engage”. It still starts with customers – and assessment of need How they do their jobs and what they wish…

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Welcome to the first installment of From the Editor’s Desk, a new feature in which Frontline Editors – stewards of their respective news and clinical publications – bring you the latest developments in their specialty of interest. Kicking off with OBG Management, here we keep a close eye on the ever-changing clinical practice environment, with…

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