The Right Assets, Access and Attention: The Key How Physicians Like to Gather Info in a Multichannel World to Effective Multichannel Communications
Getting physician access and attention in today’s reality is a difficult endeavor to start—made even more so by the fact that many brand teams typically:
- Don’t know/have contact with many decision makers.
- Don’t have the multichannel wherewithal to engage MDs appropriately.
- Have limited budgets and competing priorities.