Our current podcasts include weekly episodes by specialty: Psychcast, Dermatology Weekly, and Blood & Cancer. Podcasts provide another opportunity to put your ad message in front of your audience. These specialty-focused podcasts are hosted by our physician EICs and other KOLs. Your message is featured as 35- or 55-second audio spots (2 or 3 per episode depending on podcast); supplied audio or supplied text for our voice talent to read aloud during the podcast. Podcasts are available on MDedge.com/Podcasts and distributed via Apple Podcasts, Google Podcasts, Spotify, Stitcher and dozens of popular podcast apps. Asset housing is featured on the podcast show landing page, as well as each episode page and in e-Blasts.
An audiocast on a Frontline website features premium placement, access and engagement. Sponsor a 5-10 minute audiocast in which the latest journal article is summarized by the featured author who expands on key points, providing additional commentary. Audiocasts also might feature an in depth interview with an expert, or peer-to-peer discussion related to current events and research. Each new audiocast is accessible via a link on the brand’s website home page; when the user clicks on the link, a page opens in a new window with a media player that plays audio and displays custom visuals containing general information about the editorial content, along with your exclusive leaderboard ad. All audiocasts remain accessible once archived in the Audio library.
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