An audiocast on a Frontline website features premium placement, access and engagement. Sponsor a 5-10 minute audiocast in which the latest journal article is summarized by the featured author who expands on key points, providing additional commentary. Audiocasts also might feature an in depth interview with an expert, or peer-to-peer discussion related to current events and research. Each new audiocast is accessible via a link on the brand’s website home page; when the user clicks on the link, a page opens in a new window with a media player that plays audio and displays custom visuals containing general information about the editorial content, along with your exclusive leaderboard ad. All audiocasts remain accessible once archived in the Audio library.