MM&M Senior Editor Larry Dobrow recently sat down with Alan Imhoff, CEO of Frontline Medical Communications to discuss the state of medical media.
Areas discussed include:
- to 58 seconds – Introduction/Setting the Stage
- to 3:14 – The State of Medical Media Today
- to 5:08 – Outlook Going Forward
- to 6:40 – How Publishers Bring “Special Value”
- to 9:00 – HCP Engagement/Partnering with Advertisers
- to 9:58 – Trends/The Future
Alan Imhoff, CEO, Frontline Medical Communications, discussing the state of medical media.