MM&M Senior Editor Larry Dobrow recently sat down with Alan Imhoff, CEO of Frontline Medical Communications to discuss the state of medical media.

Areas discussed include:

  • to 58 seconds – Introduction/Setting the Stage
  • to 3:14 – The State of Medical Media Today
  • to 5:08 – Outlook Going Forward
  • to 6:40 – How Publishers Bring “Special Value”
  • to 9:00 – HCP Engagement/Partnering with Advertisers
  • to 9:58 – Trends/The Future

Alan Imhoff, CEO, Frontline Medical Communications, discussing the state of medical media.