The Holy Grail of Today’s Pharma Marketers

MDs are omnichannel – your brand communications should be as well… If you are in the physician communications business, you have no doubt been baffled at times by the pace of pharma’s somewhat slow journey to the altar of multichannel marketing. When you consider that all of us today are omni-channel creatures in the way…

Is Geo-fencing the Future of Point of Care?

Crafting a multichannel and multi-device approach will help you reach “restricted see” offices. In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual perimeter for a real-world geographic area that can be dynamically generated”—as in a radius around a store or point location. Or it can be a predefined set of…

FMC and watzan Form Partnership

FMC and watzan Form Partnership to Deliver Cutting Edge Content to Health Care Professionals ~ Launching with IDPractitioner™ ~ Parsippany, NJ and New York, NY – October 29, 2015 – Frontline Medical Communications (FMC), a leader in digital, print, and live events for healthcare professionals, and watzan, the company that makes all media social, have…

IDPractitioner.com Coming Soon

IDPractitioner.com Coming Soon ~ Presenting the Latest Medical News and Clinical Viewpoints in Infectious Diseases~ October 19, 2015, Parsippany, NJ – Frontline Medical Communications (FMC) is pleased to announce the launch of IDPractitioner™, a new website launching by December 2015. IDPractitioner™ will be the new digital resource that provides indispensable information relevant to infectious disease…

Clinician Reviews® to Nearly Double Circulation

Clinician Reviews® to Nearly Double Circulation ~ Increasing Reach to 137,800 NPs and PAs ~ October 9, 2015, Parsippany, NJ – Clinician Reviews® (CR), a monthly journal serving the Nurse Practitioner/Physician Assistant (NP/PA) market for over 25 years, will increase circulation 84% from 75,000 NPs/PAs to 137,800, effective with the January 2016 issue. With this…

How to Succeed in Marketing’s New Golden Age

It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product” than “how you engage”. It still starts with customers – and assessment of need How they do their jobs and what they wish…

Frontline Medical Communications Promotes Dianne Reynolds

Frontline Medical Communications Promotes Dianne Reynolds Sales Leadership Supports Client Initiatives in Women’s Health Market Parsippany, NJ – June 30, 2015 – Frontline Medical Communications (FMC), a leader in digital, print, and live events for healthcare professionals, announced the promotion of Dianne Reynolds to Group Publisher, Women’s Health, OBG MANAGEMENT® and Ob.Gyn. News®. In her…

Physician Information-Gathering Needs and Engagement Preferences

Frontline recently conducted in-depth interviews and observational research with 16 physicians—ONCs, PCPs, Neuros and Ob/GYNs—to better understand what’s behind their information-gathering process. We discovered how, when and why physicians gather information—and on what devices, the major information “buckets” they seek, how they navigate their favorite websites for news and clinical reviews, as well as their…

Groundbreaking Research Confirms Need for Medical Education on Rare Diseases

Frontline Medical Communications has embarked on a corporate initiative to understand the challenges HCPs face in diagnosing and treating patients with rare diseases. In our efforts to support this important subject, we conducted research which confirmed the overwhelming need among healthcare providers for greater awareness, collaboration, networking, training and education. Our research identified key professional…

Randy Danielsen, PhD, Receives Prestigious Stead Award

Randy Danielsen, PhD, PA-C, DFAAPA, Clinician Reviews® PA Editor-in-Chief, Receives Prestigious Stead Award | PDF

Rare Diseases: Research, Development, and Commercialization

Rare diseases are receiving increased interest and investment from many stakeholders in healthcare, including biopharma companies, regulators, physicians, payers, and even Congress. In the past few years, significant progress has been made in rare diseases; in 2014, orphan drugs constituted 17 of the 41 new molecular entities approved by the Food and Drug Administration. An…

The Right Assets, Access and Attention: The Key How Physicians Like to Gather Info in a Multichannel World to Effective Multichannel Communications

Getting physician access and attention in today’s reality is a difficult endeavor to start—made even more so by the fact that many brand teams typically: Don’t know/have contact with many decision makers. Don’t have the multichannel wherewithal to engage MDs appropriately. Have limited budgets and competing priorities. Download PDF