How to Succeed in Marketing’s New Golden Age

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Archive for August 2015

How to Succeed in Marketing’s New Golden Age

It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product” than “how you engage”. It still starts with customers – and assessment of need How they do their jobs and what they wish…

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The latest on breast density and more…

Welcome to the first installment of From the Editor’s Desk, a new feature in which Frontline Editors – stewards of their respective news and clinical publications – bring you the latest developments in their specialty of interest. Kicking off with OBG Management, here we keep a close eye on the ever-changing clinical practice environment, with…

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