At The Journal of Family Practice (JFP), we’re keenly aware that our family physician (FP) readers are short on time, but still in search of practical, evidence-based information to refine their care.
So with that in mind, the journal launched its “3-in-3” video series in September. The series promises to provide “3 take-home points in 3 minutes (or less).” The inaugural video features Paul J. Christo, MD, MBA, of The Johns Hopkins University School of Medicine discussing, “When to consider an interventional approach to pain management.” The video has already drawn nearly 500 page views after having been on the site for less than a month. Future installments will feature speakers discussing topics such as urine drug testing (a high-interest topic for FPs) and best approaches to treating fibromyalgia. To sample the latest video in this series, simply go to www.jfponline.com and click on “Multimedia” in the navigation bar at the very top of the page.
Popular photo quiz also takes less than 3 minutes. The “3-in 3” video series joins another popular online offering from the journal, called Photo Rounds Friday. Every Friday, JFP sends readers an e-mail with a photo and brief (one paragraph) “teaser” describing a patient’s condition. Readers then click to find out whether their diagnosis is correct. Quizzes typically garner about 2000 page views each. Recent topics have included tinea capitis, Candida infection, and palmar warts. Photo Rounds Friday can be found at: http://www.mdedge.com/jfponline/photo-rounds-friday.
For more information on digital advertising opportunities, as well as custom programs, contact Associate Publisher, Josh Prizer, at firstname.lastname@example.org.