In Articles

Knowing what info physicians want and how and where they want to receive it is key to shaping an effective communication strategy.

With a goal of understanding the what,why, when and how behind physicians’ information gathering during a busy day, Frontline Medical Communications observed 16 physicians in action across four specialties. We endeavored to identify key “information buckets” for ONCs, PCPs, Neuros and OB/GYNs, how each navigated favorite medical websites and what the doctors particularly liked or disliked.

Download PDF


If you have feedback, comments or requests, feel free to leave them here.

Not readable? Change text. captcha txt