How Physicians Like to Gather Info in a Multi Channel World

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Knowing what info physicians want and how and where they want to receive it is key to shaping an effective communication strategy.

With a goal of understanding the what,why, when and how behind physicians’ information gathering during a busy day, Frontline Medical Communications observed 16 physicians in action across four specialties. We endeavored to identify key “information buckets” for ONCs, PCPs, Neuros and OB/GYNs, how each navigated favorite medical websites and what the doctors particularly liked or disliked.

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