Is Geo-fencing the Future of Point of Care?
Crafting a multichannel and multi-device approach will help you reach “restricted see” offices.
In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual perimeter for a real-world geographic area that can be dynamically generated”—as in a radius around a store or point location. Or it can be a predefined set of boundaries in which engagement can be made with patients to improve interaction and drive positive outcomes.