Is Geo-fencing the Future of Point of Care?

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Screenshot_9Crafting a multichannel and multi-device approach will help you reach “restricted see” offices.

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual perimeter for a real-world geographic area that can be dynamically generated”—as in a radius around a store or point location. Or it can be a predefined set of boundaries in which engagement can be made with patients to improve interaction and drive positive outcomes.

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