MDs are omnichannel – your brand communications should be as well…

If you are in the physician communications business, you have no doubt been baffled at times by the pace of pharma’s somewhat slow journey to the altar of multichannel marketing. When you consider that all of us today are omni-channel creatures in the way we choose to communicate and gather information, why would physicians be any different?

Well—they’re really not. But old habits, a lack of MD-level engagement preferences, and uncoordinated channel strategies have conspired to produce less than stellar results. Until now, that is, when you can use a new resource that’s tailor-made for this challenge.

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