Whitepapers

Home » What's New » Whitepapers

The Future of Pharma Marketing One to Five Years Out

Ten experts weigh in – including a Frontline VP…

Physician Information-Gathering Needs and Engagement Preferences

Frontline recently conducted in-depth interviews and observational research with 16 physicians—ONCs, PCPs, Neuros and Ob/GYNs—to better understand what’s behind their information-gathering process. We discovered how, when and why physicians gather information—and on what devices, the major information “buckets” they seek, how they navigate their favorite websites for news and clinical reviews, as well as their…

Groundbreaking Research Confirms Need for Medical Education on Rare Diseases

Frontline Medical Communications has embarked on a corporate initiative to understand the challenges HCPs face in diagnosing and treating patients with rare diseases. In our efforts to support this important subject, we conducted research which confirmed the overwhelming need among healthcare providers for greater awareness, collaboration, networking, training and education. Our research identified key professional…

The truth about click-through rates and the future of digital ad effectiveness measures

In the world of digital ad metrics, norms are hard to come by and the click-through is overrated. The secret to ad effectiveness is simple enough – make sure you have clear advertising goals and tailor your evaluation methods to those goals. This Paper discusses thought leader sentiment on the topic and solutions moving forward.

Insights into the New Media Frontier

The Association of Medical Media convened a panel of medical healthcare media experts and thought leaders to explore the needs of the pharmaceutical industry related to multichannel media strategies. This paper provides an overview of the insights and implications of a changing landscape. DOWNLOAD