Articles

Home » What's New » Articles

CASE STUDY: Creating Sky High Level Interest in Rare Diseases

Frontline Medical Communications conducted a groundbreaking study to evaluate the challenges in educating stakeholders about rare diseases. Then they applied their learnings to employ a plan of attack that increased awareness about rare diseases across all stakeholders. Download PDF

PHYSICIANS TELL FMC THE BEST WAYS TO REACH THEM

FMC inquired about 14
distinct media sources
that physicians tend to use

The Holy Grail of Today’s Pharma Marketers

MDs are omnichannel – your brand communications should be as well… If you are in the physician communications business, you have no doubt been baffled at times by the pace of pharma’s somewhat slow journey to the altar of multichannel marketing. When you consider that all of us today are omni-channel creatures in the way…

Is Geo-fencing the Future of Point of Care?

Crafting a multichannel and multi-device approach will help you reach “restricted see” offices. In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual perimeter for a real-world geographic area that can be dynamically generated”—as in a radius around a store or point location. Or it can be a predefined set of…

How to Succeed in Marketing’s New Golden Age

It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product” than “how you engage”. It still starts with customers – and assessment of need How they do their jobs and what they wish…

Rare Diseases: Research, Development, and Commercialization

Rare diseases are receiving increased interest and investment from many stakeholders in healthcare, including biopharma companies, regulators, physicians, payers, and even Congress. In the past few years, significant progress has been made in rare diseases; in 2014, orphan drugs constituted 17 of the 41 new molecular entities approved by the Food and Drug Administration. An…

The Right Assets, Access and Attention: The Key How Physicians Like to Gather Info in a Multichannel World to Effective Multichannel Communications

Getting physician access and attention in today’s reality is a difficult endeavor to start—made even more so by the fact that many brand teams typically: Don’t know/have contact with many decision makers. Don’t have the multichannel wherewithal to engage MDs appropriately. Have limited budgets and competing priorities. Download PDF

How Physicians Like to Gather Info in a Multi Channel World

Knowing what info physicians want and how and where they want to receive it is key to shaping an effective communication strategy. With a goal of understanding the what,why, when and how behind physicians’ information gathering during a busy day, Frontline Medical Communications observed 16 physicians in action across four specialties. We endeavored to identify…

Just Plain Smart HCP Communications

A multi-channel approach is a great way to reach HCPs, but only if you are doing it right. Download Article